OKRs Examples

A common challenge in getting started with OKRs is to think about the right ones for you, your team or your company. I am often asked for examples of good OKRs so they can prompt people to think of the right objectives and goals for their company.

Here is a small set of example OKRs, spanning across various roles and teams to help you get jump-started. I'll keep adding richer examples over time:

MARKETING

CUSTOMER SERVICE

Product Marketing Manager
Objective: Deliver an impactful product launch
Key Result 1: 3k social shares of the new product announcement
Key Result 2: 5k views of the product announcement
Key Result 3: 2k people using the new feature

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Marketing Manager
Objective: Accelerate monthly recurring revenue growth by building pipeline
Key Result 1: Grow MRR 20% in Q2
Key Result 2: Increase volume of trial signups by 30% vs Q1
Key Result 3: Deliver 40% increase in demo requests vs Q1
​Key Result 4: Grow sessions on the marketing site 50% vs Q1​​

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Content Marketing Manager
Objective: Grow newsletter audience and email traffic
Key Result 1: Increase sessions from email by 50% vs Q1
Key Result 2: Grow sign-ups from email by 25% vs Q1
Key Result 3: Grow newsletter subscription 20% vs Q1
Key Result 4: Increase email CTR by 10% vs Q1

Account Support Manager
Objective: Ensure that support is giving our customers an excellent experience
Key Result 1: Achieve a customer satisfaction score greater than 85% for all escalated tickets
Key Result 2: Maintain a team customer satisfaction score of greater than 90%
​Key Result 3:  Garner 10 referenceable customers to be champions of our support team by the end of Q1

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Support Team Members
Objective: Make our customers’ experience with support enjoyable and helpful
Key Result 1: Respond to new tickets in less than 8 hours, on average
Key Result 2: Resolve initial questions in less than 24 hours, on average
Key Result 3: Maintain a personal customer satisfaction score greater than 90% 

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